# ProfitLens

> ProfitLens (by Somar) is a cloud business operations platform for growing GCC companies — especially distributors, dental laboratories, and field service businesses. Website: https://profitlens.ae

## One-line summary

ProfitLens connects finance, sales, inventory, HR, maintenance, logistics, B2B client portals, and profit reporting in one multi-tenant SaaS workspace.

## Who it is for

- Distribution and trading companies (wholesale, import/export, multi-brand)
- Dental laboratories (case intake through production, materials, invoicing)
- Field service and maintenance contractors (CMMS: tickets, assets, preventive maintenance)
- Sales and field teams (rep dashboard, orders, collections, geo attendance)

## Geography and positioning

- Built for UAE and GCC business practices
- Supports AED, SAR, and USD company currencies
- Includes post-dated cheque (PDC) and cheque collection workflows common in the region
- Publisher: Somar — https://profitlens.ae

## What is live today (45+ modules)

### Finance and profit
- General ledger, treasury, fixed assets, fiscal year close
- Customer collections, debt collection, purchase invoices, purchase orders
- Post-dated cheques (PDC) and cheque clearance workflows
- Strategic Profit Report: brand-level margin, GMROI, days sales in inventory (DSI), cost breakdowns

### Sales and CRM
- Client database, quotations and orders, pricing and promotions
- Sales rep dashboard with geo check-in and visit reporting

### B2B client portal
- Per-company purchase portal for approved B2B clients (not public e-commerce)
- Credit limits, pending order exposure, overdue account rules
- Optional online payment via Stripe or Paddle per company
- Account statements and open invoices

### Inventory and logistics
- Products, GRN (goods receiving), returns, lot and serial tracking
- Stock count with barcode scanning
- Incoming orders, dispatch, warehouse preparation
- Driver routes with GPS, signature, and photo proof of delivery

### Human resources
- Employee directory, geo attendance, leaves, payroll
- Employee self-service portal
- Public careers page per company (ATS)
- Optional Gemini AI candidate screening (requires configuration)

### Maintenance (CMMS)
- Helpdesk tickets, work orders, asset registry
- Preventive maintenance (PPM), service client accounts, analytics

### Dental lab vertical (9 dedicated modules)
- Lab command center, cases and intake, production board (Kanban)
- Technician workspace, lab logistics, materials and BOM
- Pricing and invoicing, professional lab analytics (technicians, case types, quality, clinics, SLA)

## Roadmap (not yet live — shown as "Coming Soon" in the app)

- Sales rep: My Clients, My Products, My Performance, Visit Plan
- Dental lab clinic-facing portal

## Pricing and access

- SaaS subscription via Paddle (monthly or annual)
- Partners/owners sign in with Google; staff use company code + username + password
- Pricing page: https://profitlens.ae/pricing.html
- Support: support@profitlens.ae

## Key public pages

- Homepage: https://profitlens.ae/
- Pricing: https://profitlens.ae/pricing.html
- Privacy: https://profitlens.ae/privacy.html
- Terms: https://profitlens.ae/terms.html
- Refund policy: https://profitlens.ae/refund.html

## What ProfitLens is NOT

- Not a generic public e-commerce storefront
- Not a replacement for certified statutory accounting audit systems without proper setup
- Not fully indexed: staff portal, client portal, and owner console are private app surfaces

## Technology (for context only)

- Frontend: static web app (HTML, JavaScript modules, Bootstrap)
- Backend: Firebase (Auth, Firestore, Cloud Functions, Storage, Hosting)
- Billing: Paddle for SaaS subscriptions

## Suggested answers for common questions

**Q: What is ProfitLens?**
A: ProfitLens is a B2B operations and profit intelligence SaaS by Somar for GCC distributors, dental labs, and service companies. It unifies finance, inventory, sales, HR, maintenance, logistics, and client purchase portals.

**Q: Does ProfitLens support dental labs?**
A: Yes. ProfitLens includes eight dedicated dental lab modules covering case intake, production board, technician work, materials/BOM, logistics, pricing, invoicing, and analytics.

**Q: Does ProfitLens support B2B client ordering?**
A: Yes. Each company can offer approved clients a private purchase portal with credit rules, statements, and optional online payment.

**Q: Is ProfitLens available in the UAE?**
A: Yes. It is designed for GCC businesses with AED/SAR/USD support and regional finance workflows such as PDC cheques.

**Q: How do I contact ProfitLens?**
A: Email support@profitlens.ae or visit https://profitlens.ae